Urban Paws Agency Brings Festive Magic to Aldi’s “Santa Paws” Christmas Campaign
Urban Paws Agency is proud to have supplied 10 talented dogs for Aldi’s fun and festive Santa Paws Christmas campaign. This nationwide campaign celebrates the launch of Aldi’s new Dog Mince Pies, and our canine stars helped bring the story to life.

Aldi Launches New Dog Mince Pies for Christmas
This year, Aldi has released its brand-new Dog Mince Pies (£4.99, 4-pack). These festive dog treats arrive in stores on 11th December. They offer a savoury twist on the classic mince pie. Each pie includes a mini bone-shaped dog biscuit on top, allowing owners to easily distinguish between pies intended for humans and those designed for pets.
With more people choosing to treat their pets at Christmas, Aldi created this new product to help dogs join in the festive fun. Like all Aldi Specialbuys, these treats are only available while stocks last.

Urban Paws Dogs Bring the Campaign to Life
To support the launch, a group of adorable dogs were seen queuing outside Aldi’s Hinckley store. This heartwarming scene formed the centre of the Santa Paws campaign. Urban Paws Agency supplied ten dogs, each selected for their personality, behaviour, and camera-friendly presence.
Our dogs helped create a moment that is charming, festive, and full of excitement. They showed off their best poses and wagging tails, helping Aldi share its message in a fun and memorable way.

Professional Animal Talent for Brand Campaigns
Urban Paws Agency works with leading brands across the UK. We provide dogs, cats, and other animals for advertising, social media, film, and photography. Our team makes sure every production has the right animal talent to match the brief.
This campaign with Aldi is a great example of how animals can bring warmth, joy, and attention to a brand story. We are proud to have played a part in this national launch.

A Successful and Festive Collaboration
The Santa Paws campaign highlights how pets are an important part of family life, especially at Christmas. It also shows the growing demand for exciting and high-quality content featuring animals.
Urban Paws Agency is delighted to support Aldi with this festive project. We look forward to collaborating on more engaging and creative campaigns in the future.
If your brand needs professional animal talent for advertising or media campaigns, get in touch with Urban Paws Agency. Our team would be happy to help.

