At Urban Paws Agency we realise how important assigning the right digital creators to the right job is. We have years of experience identifying which of our amazing animals is best suited to each campaign, be that in terms of follower count, the platforms they use, or any specific skills.

What are Digital Creators?

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Pet influencers also known as digital creators are the hottest new social media trend, with millions of Instagram, Facebook and Twitter users engaging with their content every day. They’re famous pets; usually (but not always) dogs or cats that share funny, cute, or informative posts covering a range of topics.

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They typically have thousands of followers and can be categorised as nano (1k – 10k), micro (10k-50k), macro (50k-1m), or mega (1m+). These pets aren’t just cute, though; they mean big business for their owners. You need only read this article to see the lucrative value of the most successful ‘petfluencers’.

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It’s not just pets and owners that have taken advantage of this profitable concept, as companies large and small have noticed the growing value in not just human social media influencers, but also pets.

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You will regularly see organisations like TikTok and Warner Bros partner up with the biggest petfluencers, using discount codes, paid product placements, and giveaways to deliver powerful ‘influencer marketing’ campaigns.

Influencer Case Studies