Huxley & Ursula – Seresto

Case Study: Huxley Stars in Seresto Flea and Tick Control Collar Campaign

Ursula and her beloved Golden Retriever, Huxley, recently starred in a high-impact campaign for Seresto Flea and Tick Control Collar, promoting the brand’s innovative new sustainable packaging. Available exclusively at Pets at Home, this eco-conscious redesign reduces CO2 emissions by 70% and features recyclable materials from renewable sources, reflecting Seresto’s commitment to sustainability without compromising on protection.

Campaign Overview

The campaign’s focus was to highlight Seresto’s long-lasting flea and tick protection, which provides 7-8 months of continuous defense with no mess, no smell, and no grease—a convenient alternative to monthly treatments. Ursula shared her seamless shopping experience at Pets at Home, where the helpful staff guided her to the Seresto collar, available in the parasite treatment aisle or behind the counter.

To showcase the product, Huxley played a starring role, embodying the image of a healthy, happy pet protected by Seresto. Moreover, his natural charm and photogenic presence made him the perfect model to demonstrate the benefits of flea and tick prevention. This therefore resonated with pet owners looking for an effective and hassle-free solution.

Campaign Performance & Engagement

The campaign generated impressive results, proving the power of influencer-led pet marketing:

• 19.30K views, driving significant visibility for the product
• 14.87K reach, expanding Seresto’s audience
• 836 likes, showingstrong engagement
• 25 comments, sparking conversations about flea and tick protection
• 26 saves, indicating high interest in the product
• 0.02% engagement rate, reinforcing audience connection

Key Takeaways

By integrating authentic storytelling, pet-friendly content, and a focus on sustainability, this campaign successfully raised awareness for Seresto’s new packaging while reinforcing the brand’s reputation for effective parasite protection. Huxley’s pres

ence in the campaign added credibility and relatability, making the message more engaging and trustworthy for pet owners.

This collaboration highlights how well-matched pet influencers can significantly enhance brand visibility and consumer trust. With strong engagement and a clear sustainability message, Seresto’s campaign effectively reached and educated pet owners. This demonstrated that eco-friendly choices can also be the best choices for pet health.