Hugo & Huxley – Legoland
Case Study: Macro Influencers @hugoandursula at the Dexter the Dog Unveiling at Legoland Windsor Resort 🏰✨
Introduction
Campaign Overview
Objective:
To promote the unveiling of Dexter the Dog at Legoland Windsor Resort by leveraging the influence of macro pet influencers, @hugoandursula, to drive engagement, increase visibility, and create buzz around the event.
Strategy:
- Invite Hugo and Huxley to the event, where they could interact with Dexter the Dog, creating both heartwarming and entertaining content.
- Showcase the event through social media posts, Stories, and videos, with a focus on the unveiling and their interactions with Dexter.
- Encourage followers to engage with the content by using relevant hashtags and tagging the Legoland Windsor Resort and Dexter the Dog in their posts.
- Leverage the dogs’ personality-driven approach to create organic, shareable content.
Key Results
- Likes: 5,983 – Strong engagement shows high viewer interest in the content.
- Comments: 75 – Fans shared their thoughts on the unveiling and praised the dogs’ adorable involvement.
- Shares: 109 – Followers amplified the post’s reach by sharing it widely.
- Saves: 78 – Many found the content worth revisiting, drawn to its heartwarming nature.
- Profile Visits: 339 – New viewers explored @hugoandursula’s profile, boosting future engagement.
- Accounts Reached: 49,499 – Nearly 50,000 accounts saw the post, increasing visibility for the duo and Dexter the Dog.
- Followers: 378K – The event exposure likely attracted more followers to the duo’s growing platform.
Campaign Highlights
- Engaging Content Creation:
Hugo and Huxley’s friendly personalities and playful interactions with Dexter the Dog created heartwarming moments that resonated with their audience. Followers loved seeing the dogs make new friends, sharing their experiences from the event through Instagram posts, Stories, and reels. - Event Exposure:
The unveiling event at Legoland Windsor Resort was a huge success in generating buzz. Hugo and Huxley’s involvement brought attention to both the Dexter the Dog character and the resort itself, with numerous fans tagging friends and encouraging them to visit. The duo’s posts acted as a natural advertisement, showcasing the fun, family-friendly nature of the resort. - Increased Engagement:
- Shares and Saves: The high number of shares (109) and saves (78) suggests that the post was deemed worthy of being shared with others or revisited.
- Profile Visits and Reach: With 339 profile visits and 49,499 accounts reached, the post had a clear impact in expanding Hugo and Huxley’s audience base. As well as enhancing awareness of the Dexter the Dog unveiling event.
- Authentic Promotion:
The content felt organic and authentic, as Hugo and Huxley are known for their engaging, down-to-earth content. Their followers value genuine interactions. This campaign’s success is a testament to how well their personalities resonated with the theme of the event.
Conclusion
The collaboration between @hugoandursula and the unveiling of Dexter the Dog at Legoland Windsor Resort was a tremendous success. The duo’s presence at the event not only elevated the experience for attendees but also boosted visibility and engagement on social media. With impressive stats, including over 49,000 accounts reached and close to 6,000 likes, this campaign demonstrated the power of macro pet influencers in promoting events and engaging their vast audiences.
Hugo and Huxley’s friendly interactions with Dexter the Dog resulted in organic, shareable content that created excitement both for the new character and the event itself. As a result, the duo strengthened their position as top-tier influencers. They are capable of driving engagement and brand awareness, while also delighting their ever-growing audience.
