Last week was a huge moment for Urban Paws Agency, as we were featured on ITV News and ITV Tonight. The coverage highlighted our work and the growing world of animal talent in the UK.

It was fantastic to see our agency featured on national television. The segment showed what happens behind the scenes. It covered how we source, train and place animal talent in TV, film and advertising.

The Rise of Animal Talent

The animal talent industry is growing fast. More brands now use trained animals in campaigns. They help bring stories to life. They also create strong audience engagement.

Our founder Layla Flaherty shared an insight during the feature. Some animals can earn up to £1,000 a day depending on the job. This reflects their training, temperament and professionalism. Only well-prepared animals can work safely on set.

Urban Paws Agency and Our Animal Talent

At Urban Paws Agency, we represent a wide range of animal talent across the UK. Our roster includes alpacas, dogs, cats and more. Every animal is trained and ready for professional work.

We match animals to the right production. This ensures smooth shoots and strong results. We also prioritise animal welfare on every job.

Our talent appears in TV shows, commercials and brand campaigns. They bring creativity and authenticity to every project.

Featured on ITV: A Behind-the-Scenes Look

ITV News and ITV Tonight gave viewers a look into our industry. The feature showed how animal talent agencies operate. It also explained what happens on set.

The programme highlighted the opportunities in this field. It also showed the responsibility that comes with working with animals in the media.

Watch Pet Stars on ITVX

If you missed it, you can watch Pet Stars: Can My Pet Pay My Bills? on ITVX.

The show explores the animal talent industry. It also follows how pets become trained performers. It gives a clear view of life behind the scenes.

Final Thoughts

We are proud to have been featured on ITV News and ITV Tonight. It is a great moment for Urban Paws Agency.

Demand for animal talent continues to grow. We look forward to connecting more trained animals with leading brands and productions across the UK.