Golden Greetings: Urban Paws Joins Hertz’s Gold Squad in Edinburgh
What better way to receive a golden welcome than from a Golden Retriever?
Last week, Urban Paws Agency had the pleasure of attending a very special Hertz meet-and-greet in Edinburgh airport, Scotland, where Golden Retrievers were on hand to give customers a classic, golden welcome.
The Perfect Match for Hertz
With Hertz’s instantly recognisable gold and black branding, alongside messaging including “You’re Golden” and “Gold Squad,” there could not have been a more fitting breed for the event.
Known for their friendly, sociable and enthusiastic personalities, Golden Retrievers helped bring the Gold Squad concept to life while creating an experience customers weren’t expecting when they arrived to collect their rental cars.
And, unsurprisingly, they proved to be a huge hit!
Creating a Memorable Customer Experience
Travelling isn’t always stress-free. Whether customers are heading away on holiday, travelling for business or simply collecting a rental vehicle, there’s often plenty to think about before getting on the road.
Introducing animal talent into the customer experience offered Hertz an opportunity to change that atmosphere from the moment customers walked through the door.
A friendly face, wagging tail and enthusiastic greeting helped create a positive and relaxed environment, while giving customers an interaction they could remember long after starting their journey.
It’s a great example of how animal talent can extend beyond traditional advertising campaigns, photography and film. When incorporated into experiential marketing and live brand activations, animals can help brands connect with their audiences in an immediate and genuinely engaging way. Whilst also leaving with a smile on their face!
Could the Gold Squad Be Coming to More Hertz Locations?
Following the success of the Edinburgh event, Hertz is now looking at opportunities to roll out the activation across the UK and Europe, and we’re delighted to be involved in helping bring the Gold Squad to life.
From one meet and greet to potentially welcoming customers across multiple locations, we’re excited to see where the Gold Squad heads next.
Because sometimes the perfect customer welcome doesn’t come with a handshake. It comes with four paws, a wagging tail and a whole lot of golden charm.
Bring Animal Talent to Your Next Brand Event
From live events and experiential campaigns to film, television, advertising and social content, Urban Paws Agency represents professionally trained animal talent for creative productions and brand experiences.
Looking to make your next campaign a little more memorable? Get in touch with the Urban Paws team to discover how animal talent could bring your idea to life.
