Boots Reimagines a Fairytale Christmas with Puss the Cat — Inspired by Marley the Maine Coon

This festive season, Boots truly raises the bar with its 2025 Christmas advert, “Gift Happily Ever After.” The campaign beautifully combines nostalgic fairytale magic with a modern message about the joy of meaningful gifting. In this enchanting story, we follow Puss, a clever and quick-thinking feline hero, on a lively mission to find the perfect last-minute presents ahead of the Snow Queen’s Ball.

As the tale unfolds, Puss’s adventure whisks viewers from a snow-covered, enchanted kingdom to the bustling British high street, where he learns that the best gifts come straight from the heart. And, naturally, from Boots. The result is a charming, high-spirited narrative filled with sparkle, wit, and unmistakable Christmas cheer.

What truly sets this campaign apart, however, is the real-life inspiration behind Puss. The character’s lifelike movements and expressive mannerisms were modelled on Marley, a remarkable Maine Coon cat represented by Urban Paws Agency. With his regal posture, flowing fur, and captivating personality, Marley gave animators the perfect blueprint to bring Puss to life.

Moreover, Marley’s personality shines both on and off camera. Often described as a gentle giant, he strikes a flawless balance between elegance and playfulness. With the appearance of a small snow leopard, Marley moves with confidence and grace. These are qualities that translated seamlessly into the animated feline. Off set, he adores chin tickles, playtime with his feline companions, and plenty of affection, which reveal his warm, social temperament.

Ultimately, Boots’ campaign tagline, “We invite you to #GiftHappilyEverAfter this Christmas,” captures the essence of the story. Celebrating joy, generosity, and the simple magic of giving. Thanks to Marley’s influence, Puss embodies everything we love about Christmas. A touch of wonder, a sense of adventure, and a whole lot of heart.