Cat vs Dog Influencers: Who Earns More on Social Media?
The world of pet influencers is booming, with Instagram, TikTok, and YouTube filled with fluffy stars capturing hearts and brand deals. But when it comes to cold, hard cash, who earns more: cat influencers or dog influencers?
Let’s break it down.
Dog Influencers Typically Earn More
From our experience at Urban Paws, dog influencers are generally more financially successful than their feline counterparts. Why?
🐶 Broader Commercial Appeal
Dogs are usually easier to train and more cooperative on set. That makes them ideal for branded content. Think outdoor gear, grooming products, or family-friendly campaigns. Whether it’s a Golden Retriever in hiking boots or a Chihuahua modelling doggy fashion, dogs are versatile stars.
📈 Higher Engagement = Higher Earnings
Dog content tends to attract higher engagement on platforms like Instagram and TikTok. More likes, shares, and comments mean higher fees for partnerships. Brands love those metrics, and they’re willing to pay for them.
💼 More Sponsorship Opportunities
Dog stars are naturals for:
-
Pet food and grooming products
-
Dog fashion and accessories
-
Travel and outdoor gear
-
Wellness and lifestyle brands
That adds up to diverse monetisation channels beyond just the pet niche.
🎥 Real-World Integration
Dogs are easier to feature in lifestyle shoots, like a weekend getaway, yoga class, or picnic, making them more adaptable for product placement and campaign work.
Cat Influencers Still Crush It, In Their Own Way
That said, cat influencers are powerful players, especially in the viral and merchandising space.
😼 Internet Royalty
Cats like Grumpy Cat and Nala Cat have reached iconic status, dominating meme culture and viral trends. Their online presence often translates into:
-
Merch sales
-
Book deals
-
Licensing agreements
💻 Loyal, Niche Audiences
Cat stars have fiercely loyal followings. They may not always go viral, but their fans are deeply engaged, which is a huge draw for niche and premium brands.
Do Cat and Dog Influencers Compete for the Same Brands?
Not exactly. While they share social platforms, cat and dog influencers attract different types of audiences and advertisers.
👥 Audience Differences
-
Dog accounts appeal broadly: families, couples, singles, and even non-pet owners.
-
Cat accounts often attract younger, more online-savvy audiences who love internet humour and meme culture.
💡 Advertiser Differences
-
Dog influencers partner with lifestyle, outdoor, family, and travel brands.
-
Cat influencers are a better fit for quirky, viral, or pop-culture-driven products.
So while there is some competition for attention, these two groups often occupy distinct marketing lanes.
The Final Verdict: Who’s On Top?
-
Dog influencers lead when it comes to brand deals, income, and versatility.
-
Cat influencers dominate in virality and merchandising.
-
The most successful accounts? They’re usually either cats or dogs, not both. Though occasionally, another species like a parrot or hedgehog steals the spotlight.
At Urban Paws, we see it every day: cats rule the internet, but dogs rule the brand world.
Interested in turning your pet into the next big star?
📩 Get in touch with us at Urban Paws, we connect top pet influencers with the world’s leading brands.
